Get ahead of the crowd.
The Problem
COVID-19 has changed the higher ed landscape. In response, you need an effective, flexible marketing strategy that spotlights the Programs that appeal most to today’s prospective students. And you need it now.
Your Challenges
- Programs across the country moved to online overnight, and now everyone will be recruiting online to fill in their enrollment numbers. This is just the beginning. It’s only going to get more competitive!
- You do not have the staff, the funding, or the time to build a new website so you too can maximize online recruiting efforts.
- However, you do have some programs that, if properly promoted, could grow and help offset other shortfalls.
The Solution
Fortunately, we’ve been doing this for a while. We didn’t know COVID-19 was coming back when we piloted these strategies, but our Program Level Marketing Solution is tailored to the new challenges.
You need to spotlight the Programs students are seeking in the new environment. Even more importantly, you need to show that your Program stands out against the competition and will provide better preparation for tangible career advancement than others.
We know how to do this, and we understand you have to do it all within a limited budget. That’s why we offer tiered solutions that build upon each other to deliver results.
How It Works
Depending on your budget and existing site content, we have two strategies that are proving effective. Both involve Program Level Marketing in a highly flexible, researched and proven manner.
Step 1: Identify Programs with the Most Potential
This involves research into the shifts in career opportunities and viewing your Programs through the lens of today’s prospective student. Past data will only be somewhat helpful. We can help you evaluate:
- Which careers do we think will have increased demand?
- Which of your Programs will help students get the credentials and knowledge they need to pursue those careers?
- Which of your Programs deserve extra attention? This will change; you need to be prepared to evaluate and adjust as the times change.
All of this is volatile at this time. Job demand is changing, which means you need to be more flexible than ever.
Step 2: Evaluate your website content for the Programs identified as having the most potential.
We have been executing and tracking program-level marketing for the past decade, so we have researched, data-driven methods for evaluating your Program website content. Some high-level factors include:
- Do you have a page or section of pages devoted to the Program? Or do you have a Program microsite?
- How rich and deep is the content on that Program page or website?
- Does the content make the Program-t0-Career pathway clear and compelling? In other words, does the content on the page help students understand exactly how the Program will prepare them for specific career success?
Step 3: Invest in the Programs that Have the Most Potential
You probably can’t afford a complete website overhaul right now, but you can make maximum impact on enrollments in the most promising Programs through strategic content enhancement and targeted, agile digital marketing. That’s exactly what we do.
- First, we improve your Program page or Program website content for maximum conversions and SEO.
- Then we aggressively market for the Programs that show the most promise, turning on a dime when goals are met and new goals arise.
The Results?
Our Program Level Marketing Solution delivers:
- More applicants – and higher quality applicants
- Higher matriculation rates
- Lower marketing and recruiting expenditures
Hear what a few of our clients have to say:
“We have been really impressed with the preliminary analysis that Verified Studios has been able to provide. We’ve seen growth in prospective students and enrollments, which we attribute largely to Verified Studios’ work.”
—Amanda Edwards, Leadership in the Public Sector, NC State
“Verified Studios not only launched an effective site for us, they helped us evolve the site over time to make it more refined and easier to navigate.”
—Dr. Richard Ebersohl, Renewable Energy Assessment Online, NC State
“Verified Studios was great to work with. They were very responsive to inquiries, and collaborative in their work process. For example, we came to them with rough sketches and ideas, and Verified Studios fleshed out wireframes and actionable plans. We are very happy with the results we’ve gotten thus far and look forward to seeing what happens as we expand our work with them.”
—Matt Tate, App State Online Marketing Coordinator
Examples of Solution #1: Compelling Program Microsites
Our microsite solution takes your efforts even further with expanded SEO real estate. Our microsite template makes it possible for us to build and launch a branded microsite in under two weeks for each priority program you choose to spotlight.
Examples of Solution #2: Rich Program Pages
Each Program page provides the information students need to make a decision.
- Program requirements, including eligibility, cost and plan of study details
- Related careers information, including education requirements, median salary data and job demand trends
- Course details
- Faculty profiles
- Tuition and application information
- Program Coordinator contact information
Ready to Get Started?
Show your prospective students you understand what they need. Find out what our Program Level Marketing Solution can do for your programs.